Ice Bucket Challenge Goes Viral

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Are you confused by the crazy number of videos of people dumping freezing water on their heads crowding your Twitter and Facebook news feed? Are you thinking it’s some kind of prank doing the rounds? No, it’s charity; and charity in a fun way.

The “Ice Bucket Challenge” popularly known as the ALS Ice Bucket Challenge is a stunt being performed worldwide to raise awareness and donation for the ALS Foundation to battle Lou Gehrig’s disease. It goes like this: Once you’re nominated, you have the option of either dumping a bucket full of ice water on your head and posting a video of the same on social media, or donating $100 to the ALS Foundation. Further, you need to nominate at least 2 of your friends who need to take up the challenge in the next 24 hours.

With celebrities like Bill Gates (who built a contraption to pour water on his head), Selena Gomez, Cristiano Ronaldo, The Rock, Robert Downey Jr, Ashton Kutcher, Britney Spears, Oprah Winfrey and so many others joining the Ice Bucket parade, there’s no end to this chain.

You can check out the funniest challenges taken up by celebrities here.

Although criticisms for the same have been far and wide, the impact this trend has had is undeniable. Despite having no relation whatsoever to the disease, the Ice Bucket Challenge has managed to raise over 15 million dollars in a very short span of time.

Critics argue that the Ice Bucket Challenge offers a method of escape encouraging slacktivism. However, this isn’t true, simply because most participants take up the challenge in good spirits even after donating the requisite amount.

About 30,000 Americans have now fallen prey to ALS. Life expectancy after contracting the disease is only two to five years. Thus, developing cure at the earliest is of utmost importance.

Pete Frates, the man behind this genius idea, also a victim of ALS can no longer speak. But the trend he started has lit up the social media like wild fire.

Mr Frates nominated himself for the challenge, choosing to dance on the song “Ice Ice Baby” rather than pouring water on his head since “ALS and water ain’t a good mix.” Since then, there has been no looking back. The rage caught on quickly in Boston circles and finally exploded with popularity when celebrities joined the game.

In a video filmed last December, Mr. Frates said, “The story right now goes: You’ve got ALS, have it for a little while, a long while, but either way, the end is always the same. ALS always wins. So in order to rewrite the end of it, we need to raise awareness, money.”

As the world unites in an attempt to defeat the lethal disease with some exciting challenge, we wait with bated breath and hope for a splendid ending that defeats ALS.

Watch the video below. It surely is one of the craziest Ice Bucket Challenge so far

Have you taken the Ice Bucket Challenge yet?

Arushi Walecha


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