Apple + Cation of Sense = Sensation

A Pome, which have seed chambers with soft outer part or A Pod, which have song chambers with solid outer part. The answer is known to you. A single man changed the imagination of millions. “A for Apple (fruit)” a notion which was being impregnated in peoples mind from the 5th century when alphabets were conceptualized, changed in the span of four decades. Who could imagine that a college dropout, who didn’t know what to do with his life would dare challenging his time contemporary’s biggest entities and would have a vision where he could provide JOBS to almost 50,000 people?

The year was 1971 when three genius – he, Steve Woznaik and Ronald Wayne joined hands to sell their first apple product Apple 1 personal Computer Kit, which had nothing but a CPU, ram and basic textual-video clip. Sooner they enhanced their product with a paraphernalia 5 1/4 inch floppy disk drive and interfaced the computer with DISKII. Later a number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.

In 1980 the company went public to generate more capital than any IPO since Ford Motor Company in 1956 and instantly created more millionaires. The next product was ill-fated Apple III, which didn’t do much in the market as it was subdued by its competitor IBM. IBM was heading the race as it had multiple sellers to create and integrate hardware which was intended to run by another company’s operating software, where as Apple relied on its own hardware and software.

In 1984 MACINTOSH was born; this had a graphic user interface rather than a command-line interface and it featured a mouse for the first time ever making the usage of a computer much easier. This features of MACINTOSH made the difference for Apple, even though it had a higher price tag it was sold in good numbers.

After sapidness of burgeoning success for many years, a decision was taken in the following year of 1984 by the administrators which convulsed the company. The man who built the company himself was removed from his managerial duties. Competitors purple patch incepted in the mid 1990. The revenue of Microsoft surpassed Apple’s for the first time in the year 1996, a rudimentary but an unknown fact.

The picture is similar in the case of profit; it was a mirror image for both till 1992 when the Apple’s graph plummeted and on the other hand Microsoft’s appended at a very regular interval to reach 2 Billion within the year 1995. Trying different products at regular intervals also didn’t find the right solution. There was a period when apple was mired in losses.

The drowning ship was rescued by his old Captain. He was formally named interim chief Executive in September 1997. Sustaining the hurricanes (the plummeted profit), covering the lapse and traveling the distance which the other ships have already covered (Competitors) was a Herculean task but he was prepared for it.

In October 2001, with the ruins of the World Trade Center still smoldering and the Internet financial bubble burst, Apple introduced the iPod. A simple quote “IPod1000 songs in your pocket” made the product a sensation. In the same year Apple opened its first official Retail Stores in Virginia and California. From that period Apple never looked back. In January 2010, in the depths of the Great Recession, the very month when unemployment breached 10% for the first time in a generation, Apple introduced the iPad.

These multi touch display products kept the momentum going for Apple. Apple sold more than a product; it sold the feel of touching objects with your hands. Each time people expected for a new innovative product and Apple delivered beyond people’s expectations. Whatever the product may be, the company stick to its basic rules of designing it with simplicity and with such an interface that it can be easily handled by people aging from 5 to 95. Till now it has been successful in selling 108.624 Million IPhones and 15 million IPads more than all other PCs tablets combined together taking its profit higher than Microsoft.

Covering the rough patches and challenging its formidable adversaries was not an easy task for Apple but a single man made it possible. Steve Jobs, the creator and the man who was always there for Apple. In the year 2004 he announced to his employees that he had been diagnosed with a cancerous tumor in his pancreas and in the same year he underwent surgery that appeared to remove the tumor. However, five years later, gaunt and having lost a lot of weight, Jobs had a liver transplant.

Experts said it was likely because his cancer had returned or spread. On January 17, 2011, a year and a half after Jobs returned from his liver transplant, Apple announced that he had been granted a medical leave. With time his health deteriorated and finally in August 24, 2011 he gave his resignation saying, “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come”.

Unfortunately the day arrived when the world lost one of the greatest entrepreneurs. Jobs died at his home on October 5, 2011. He was the perfect evangelist because he had no competing source of hope. He believed so sincerely in the “magical, revolutionary” promise of Apple precisely because he believed in no higher power. He redefined the commuter era just by Application of common Sense and made Apple a Sensation. Apple was just one of Steve Jobs’s many touches of genius, capturing the promise of technology in a single glance. Jobs created such a history that it will be taught as lessons to the people of many generations a head in future.

And now when Job is resting in peace Apple’s future is tentative because its’ competitors are not at all resting. Recent Apple’s IPhone 4S launch was also a bit disappointing as much awaited IPhone 5 was not released. Hope under the leadership of the current CEO Tim Cook whom, Jobs believed to be the best successor for the company, Apple maintains its standards and will come out with many more flying colors.
With one of his best quotes “Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” Steve Jobs

Bharat Chand