Are you a fur fanatic?

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‘So many dogs, so little time’… Do you remember Cruella De Vil of the famous 101 Dalmatians? For those who do not, she is the ‘fur fanatic’ woman from director Stephen Herek’ 101 Dalmatians who goes to the extent of kidnapping puppies and later kill them to use their fur and make her dream coat.

Fur fashion is the most extravagant wear and is considered as a fashion statement for the rich wardrobes and a must have for the millionaire divas! Fur and luxury act as synonyms for each other. Trimmed fur coats, mink fur jackets and fur accessories make a chic woman or a rich and handsome man look distinctive. The age old fur business has never witnessed a showdown. Then why has designer brands like Tommy Hilfiger, Ralph Lauren, Kenneth Cole, Betsey Johnson, Calvin Klein and Vivienne Westwood pledged to abolish fur and instead switch to synthetic fur as per their designer requirements?

Do you realize the suffering that has been caused to an animal behind the making of the trendy pair of gloves with fur tassels that you picked up from the shelf of a cozy departmental store? Probably no… It was hung in too luxurious a surrounding to feel for the animal that got sacrificed for making those lovely fur tassels. But there are people who do care about them. There are organizations like PETA who has investigated into the fur industry bringing out many painful facts about the process of making fur and has raised their voice against the cruelty of the fur industry. PETA has organized several campaigns on the abolition of fur such as ‘Rather Go Naked than Wear Fur’ which has been supported by Eva Mendes, Joanna Krupa, Khloe Kardashian and many such renowned models and artists.

Over the centuries the fur industry has been exploiting animals and even kidnaps pet dogs, abuse them and then rip off their fur and make those luxurious fur items. Yes, 101 Dalmatians was not a complete work of fiction! Fur bearing animals such as minks, fox, raccoons, rabbits, cats, dogs etc are continually being abused and often striped alive to obtain their fur and make those beautiful fur trimmed hats, mink coats and other real fur items. The global fur industry which makes billions of dollars annually, in order to retain maximum profit, cages these animals in tiny, suffocating boxes, and strips their abused bodies using cheap technologies which takes care of only the pelt. The German shepherd or a faithful Dalmatian who was once someone’s beloved now exists on someone’s fur trimmed accessory or maybe a luxurious millionaire’s fur jacket! The animals are caged in extremely unfavourable conditions where they can hardly breathe and often fight among themselves or bite off their own body parts out of frustration. The maximum fur industry which uses the cruelest wares to strip the animals is in Northern China. These Chinese fur factories inflict a great deal of pain to animals, crating them in trucks, packed in unsuitable wired cages and making these living beings travel for days without any food or water. These animals are then loaded down in the Chinese fur farms and sometimes wired nooses are tied around their neck and thus they are strangled to death or even they slash their throats or throw them in pelting hot water according to the requirement of the pelt.

The designer label that you wear does not tell you that an animal was probably skinned alive in obtaining the fur trimmed coat that is the most extravagant buy in your wardrobe! It shows the elegance and the luxury behind the cozy material but who knows the inside story?

Let’s say ‘No’ to fur… Let’s take charge in abolition of real fur. Synthetic fur can always be used instead of real fur and they look as beautiful as the ones behind which millions of animals are being brutally slaughtered in the sacrificial altar. If we consider the environmental fact, synthetic fur production uses 15 times less energy that real fur production! Let’s be a little more compassionate and save the animals from being physically and psychologically abused. We were not named ‘Cruella’ afterall!

Source: PETA website.

Upasana Mallick

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