Endorsement is a written or spoken statement approving of some product, typically a contract to promote a product by a celebrity. The motive behind branding is to amalgamate diverse activities to win customer preference…

India’s present goal should be the development of human resources, dealing with poverty and creating a literate India. I believe that as a result of the approaching Commonwealth Games…

Athletics in India is the field least attended to. There are so many people in this country who are naturally good at some or the other athletic game but are not encouraged…

The Sports sector in India represents a vast chunk of under utilized talent. India is a huge country and our past clearly shows presence of immense talent lying in all parts of the country…

Sports infrastructure of India is begging for changes. There is no doubt that there is abundance of talent and potential yet there are various reasons why Indians are unable to succeed in any sport other than cricket…

“Yeh hai Yangistaan Meri Jaan!”- and Mahendra Singh Dhoni is now seen commanding more on Pepsi and Reebok television commercials than shaping up on field, coming up more as an amateur actor and experimenting with new looks than training and practicing with the coach…

Let me first wonder why sports competitions/championships are held? Are they all held just to gain money? Immediately we would sway our head with a gesture saying no. But, what really is happening?…

It takes time to develop calibre and character. It takes even longer to nurture the contours of culture whether it be the work culture or sports culture. If the Prime Minister of India laments the lack of sports culture in India and wedges the sports person to develop a strong winner’s instinct, he merely expresses the voices of millions…

The two sports that have dominated the minds of Indians for more than a century are Cricket and Hockey. Unfortunately, the success that cricket was able to sustain in terms of popularity in the Indian sports scenario could not be replicated by hockey…

Excitement has reached to a feverish pitch with the defending champion India making it into the Super Eights in the T20 World Cup in England. However, the team is under a cloud for the bizarre behaviour of a few players. Recently, Indian …