BlackBerry In The Run For Publicity?


Fake BBM apps on Android

The month of September this year has been the month of launch, especially when it comes to gadgets. First it was the iPhone 5S and iPhone 5C, then the iOS7, and then BlackBerry Messenger (BBM) for Android and iOS devices. However, gone are the days when everything was fine for BlackBerry.

BBM was supposed to launch  on September 21 for Android devices and on September 22 for iOS devices. So, while everyone was waiting for this big launch on September 21, what they got were some fake apps claiming to come from BlackBerry App developers et all.



Surprisingly, these fake apps were given user ratings of 4.5 or 5, and more than one million enthusiastic users downloaded them, within the first few hours. And when these enthusiasts found out that what was really going on, they ended up venting out on twitter:



According to BlackBerry’s blog, “Consequently, this unreleased version caused issues, which we have attempted to address throughout the day.”  Meanwhile, BBM popped up on the App Store in countries like New Zealand and Austria. Remember the app was to be launched on iOS devices on September 22?

While I haven’t downloaded this app, my friends and family members who did said that the app doesn’t work and is full of ads. So just out of curiosity I logged onto Google Playstore and found that the support section of these fake apps leads to the email id of their developer. If the app was actually launched by BlackBerry the id would have had a BlackBerry Inc. domain but the email address was [email protected]. The same address has also been mentioned for the other fake apps in the App Store.

So while BlackBerry has brought the launch of the app on both Android and Apple to a standstill for now, Apple users who were able to download it will be able to use the app. The company also stated, “Our teams continue to work around the clock to bring BBM to Android and iPhone, but only when it’s ready and we know it will live up to your expectations of BBM. We are pausing the global roll-out of BBM for Android and iPhone. Customers who have already downloaded BBM for iPhone will be able to continue to use BBM. The unreleased Android app will be disabled, and customers who downloaded it should visit to register for updates on official BBM for Android availability.”

I am surprised that none of these experienced Android users knew that Google is way more undeveloped than the Apple App store. From what I know Google has an automated system which only scans a file for a virus and subsequently allows that app to be available on the its app store.

I know it’s really upsetting but that’s how it is and perhaps that’s why people prefer Apple over Android devices.  One of the sites best described Google App store as “Google Play is like the Wild West and yesterday [September 21] millions of users waiting for BBM on Android seemed to have paid the price for Google’s poor standards for Google Play, where I can pretend to be any company and upload useless apps with exactly the same name and users can be conned and will download the fake app till the real company in question asks Google to take the fake app down.”

Not to mention thet Blackberry didn’t take the precautions. Shouldn’t they know how the medium that they are going to launch their app on works? The only explanation that the company had to offer was this:


All in all, BlackBerry in its desperation to claim back its position in the world of smartphones, forgot that any new mistake from their side will lead to even more negative publicity.

And now, nobody has any idea as to when BBM will finally release on cross platforms, but just to be on the safer side, this time provides you with a link of the real app.

Frankly, if BlackBerry had taken this step before, today it would have been celebrating rather than working to clean up the mess. So all the best BlackBerry, we are waiting for you to make the headlines!

Shraddha Jandial

Do you think that BlackBerry is desperate to claim its position again? Write your opinions in the comment box below.

Image Source []