Online stores, like Flipkart, Amazon, EBay, Snapdeal, etc, are on a mercurial rise, and are gaining immense popularity among shoppers. With the range of advantages they offer, they are challenging the organised retails in the country. According to a survey by Associated Chambers of Commerce and Industry of India (ASSOCHAM), India’s e-commerce market has grown at an overwhelming 88 percent in 2013 of $16 billion. Big shots of e-commerce, Amazon and Flipkart have poured billions in the Indian market recently. The investment comes in the wake of huge economic success of these e-shops.