Retailers Or E-Tailers: What’s Your Choice This Diwali?

The growing popularity of online shopping however could result in 50-55 percent lower footfalls in shopping malls this festive season. It is a sight that’s becoming increasingly common across electronic and mobile phone stores – the customer walks in, checks out the product, its price, and then flips open his smartphone and logs on to an e-tailer’s website to check the online price. And more often than not, finds the price offered by e-tailers to be much more attractive. The online discount euphoria has hijacked the Diwali rush from retail showrooms this year, and not surprisingly, the mood in markets is distinctly downbeat.

Grand Diwali Mela: Web-Window Shopping

The tour got me thinking of how the virtual has completely taken over our real lives. Some may argue in favour of it, while others prefer the real thing. Surely, there are benefits to both the real and the virtual. Many argue that virtual saves up a lot of time and that is considered to be one of the moving factors benefitting the virtual at an age when “time is money”.

Cheap Chinese Products: Destroying Indian Producers

One of the mainstays of the Chinese strategy of following a mass-production and mass-consumption formula is to keep the profit margins low and cover the gap by the subsequent boost in sales. As its motto, the huge scale of operations of the Chinese industry is geared towards supplying not only the large domestic market, but also exporting extensively to global market at cheap rates.

The Wind Of Privatisation Took It All!

It caused pre-emption of the government revenues through subsidies and recapitalization and uncompetitive industries in the economy. Another reason was under public sector, nobody feared bankruptcy. The policy of “soft budget” made it possible for the mangers to be bailed out of public funds. The prime motto is to maximize profits, so there were inefficient techniques and methodologies followed. So there was a drift from a socialist to a capitalist economy.

Ello: An Anti-Facebook Social Network

Created by designer and entrepreneur Paul Budnitz, Ello contends that on social networks like Facebook, we, the users, are the product, as our data is sold to advertisers who hope to entice us with ads on our feeds. Ello, on the other hand, positions itself as an antidote to that: It doesn’t include any ads, and one of the several manifestos posted on the site says that those behind Ello “dislike ads more than almost anyone else out there.” It doesn’t sell user data to third parties either, and you can decide whether or not you want to let it gather information about your own Ello activity to improve the site.

Flipkart: Long Road To Redemption

Flipkart is (or was) arguably the most celebrated e-commerce website in the country. No wonder the home-grown portal raised $ 1 billion earlier this year. Customer satisfaction has been the pivot of Flipkart’s success. It was this keystone that was battered on the e-retailer’s big day. Customers were agitated and angry over the website’s performance. Many, on the social media, even vowed to never use Flipkart again.

The Day Flopkart Officially Launched

The giant of e-commerce, Flipkart officially saw (maybe its first) downfall on its #BigBillionDay today. The e-commerce site declared that it would be launching the biggest ever online sale today beginning 8am in the morning. Fashion goods, electronics, gadgets, books etc were all under the bumper sale where the products were being sold at a discount rate of 30 to 50 percent. However, to the disappointment of the customers, the online portal crumbled and many were unable to place their orders.

The Ad World

The advertisement industry is now employing advertising psychologists who have specialized in understanding the perspective of the consumers. People are appointed to study the recent growth in demands, trends including other factors like inflation and even weather to make an assertion regarding endorsement of a product, while psychologists look into consumers’ response to a certain product and finally chalk out plans for its sale.

Virtual Market: A Consumer Delight

Online stores, like Flipkart, Amazon, EBay, Snapdeal, etc, are on a mercurial rise, and are gaining immense popularity among shoppers. With the range of advantages they offer, they are challenging the organised retails in the country. According to a survey by Associated Chambers of Commerce and Industry of India (ASSOCHAM), India’s e-commerce market has grown at an overwhelming 88 percent in 2013 of $16 billion. Big shots of e-commerce, Amazon and Flipkart have poured billions in the Indian market recently. The investment comes in the wake of huge economic success of these e-shops.

Vishal Sikka: Everything You Should Know About The New CEO Of Infosys

The tech giant saw many high level exits when Co-Founder Narayan Murthy was called in from retirement to help the company cope with the competition they faced from rivals like Tata Consultancy Services (TCS), HCL Technologies and Wipro.

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