The Ad World

The advertisement industry is now employing advertising psychologists who have specialized in understanding the perspective of the consumers. People are appointed to study the recent growth in demands, trends including other factors like inflation and even weather to make an assertion regarding endorsement of a product, while psychologists look into consumers’ response to a certain product and finally chalk out plans for its sale.

Virtual Market: A Consumer Delight

Online stores, like Flipkart, Amazon, EBay, Snapdeal, etc, are on a mercurial rise, and are gaining immense popularity among shoppers. With the range of advantages they offer, they are challenging the organised retails in the country. According to a survey by Associated Chambers of Commerce and Industry of India (ASSOCHAM), India’s e-commerce market has grown at an overwhelming 88 percent in 2013 of $16 billion. Big shots of e-commerce, Amazon and Flipkart have poured billions in the Indian market recently. The investment comes in the wake of huge economic success of these e-shops.

Vishal Sikka: Everything You Should Know About The New CEO Of Infosys

The tech giant saw many high level exits when Co-Founder Narayan Murthy was called in from retirement to help the company cope with the competition they faced from rivals like Tata Consultancy Services (TCS), HCL Technologies and Wipro.

Kingfisher’s Mumbai Office To Be Auctioned

The headquarters of the bankrupt Kingfisher Airlines (KFA), which is in Mumbai, will soon be auctioned as the airline failed to pay back the money to its lenders. SBICAP Trustee Company Limited, a subsidy of State Bank OF India (SBI) took over the head office on August 10 and will soon put it up for auction.

The Washington Post Sold

The founder of Amazon.com, Jeff Bozos stunned the world on August 5 by buying The Washington Post for 250 million dollars. He said that he will preserve it as his personal property before opening it up for the investors.

On The Rise Of Crowdfunding

Early in 2012 Eric Migicovsky and his team at Pebble Technologies, a Silicon Valley hardware start-up, were riding a wave of success. Their success came from a successful crowdfunded project, Pebble Smartwatch. This project of theirs was, and still remains, one of the most successful crowdfunded projects. It received a total funding of over 10 million dollars on the crowdfunding platform Kickstarter. However I am not going to talk about the success of the Pebble smartwatch, I am going to share with you the success of crowdfunding.

Supreme Court Vs Tata Motors Again!

Last week, the Supreme Court asked Tata Motors to consider returning the land allotted for its Nano plant in Bengal, to the farmers. But before we proceed to analyse this latest development in the controversy, lets get our facts right.

Understanding Bitcoins

In the year 2009, a person with the pseudonym Satoshi Nakamoto created an online currency in the form of bitcoins. Bitcoin is a currency designed for purely electronic use. There are no physical coins or banknotes associated with bitcoins; they exist only as a series of ones and zeroes zipping through the ether of cyberspace. There has been a drastic change in the value of a bitcoin. While at times there was an astronomical rise, there was also a fall. This rise and fall in bitcoin’s value says a lot about the current state of world economy.

Commercial Controversy

JWT India is facing a lot of criticism today because the creative team came up with three controversial ads for Ford Figo. A division within the agency uploaded the unapproved ads on a site called adsoftheworld.com. The photos not only portrayed women in a disrespectful way, but they also showed famous personalities in an insulting manner.

SEBI Requests Subrata Roy’s Arrest

The news surrounding the Sahara Group and Shri Subrata Roy has been in the news for quite a long time. The latest news comes that SEBI (Securities Exchange Board of India) has moved to the Supreme Court for his arrest. The regulator and unlisted Sahara has been locked in a long-running dispute relating to a Supreme Court order asking the Sahara group to refund more than 24,000 crore rupees of investors’ money raised by the two group firms through the issue of bonds.

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