For a country that has followed Ayurveda and other traditional forms of medicinal treatment, probably since its inception,India is home [...]

Buried under the pillow on a sleepy Monday morning, I woke up to a cup of hot coffee only to read the most delightful news for any caffeine lover in the country – “Starbucks to venture into the Indian coffee market”. Orgasmic!! The news had all bean lovers across the nation, including me, dancing with joy.

The top U.S. magazine, “The Times” dubbed the Indian prime minister as “underachiever”, reluctant to take politically-tough, but economically-critical decisions. The slowing growth of India’s economy is fully known and criticized domestically as well as internationally. Standard & Poor has already warned India that the country could become the first among the BRICS economies to lose its investment-grade status.

“Govt. allows 49 pct FDI in local airlines” read the headline of a news story posted only a little while ago.
Now for all you we-couldn’t-care-less-about-what’s-happening-in-the-world individuals, let me spell out what the confusing words in the above sentence mean.

“There are some brands that are mass, like Levi’s and Pepsi, and then there are some brands that are class. Fabindia is a rarity that is both.”

Without much advertising, Fabindia has become a leading lifestyle retail brand in India. There is hardly any professional in India, who has not owned a Fabindia product at some point of time.This success story, , is the product of a Harvard Business School’s case study.

In April 2011, Apple filed a lawsuit against Samsung Electronics, a South Korean company and one of its biggest competitors, claiming that its new Galaxy line of smart phones and tablets infringed seven of the patents that covered Apple’s iPhones, iPods, and iPads. Samsung, in its turn, countersued, contending that Apple had infringed several of Samsung’s patents that covered different components of wireless software.

Airtel had an image makeover recently a couple of years ago, when it changed its symbol from being formal to the more funky a. Instead of targeting more formal business post-paid audiences as before, it targeted the youth, especially the college going crowd, partly in response to the aggressive marketing by Vodafone which was on cutting edge with Airtel regarding the maximum number of customers in India. Other telecom companies had been attracting with much cheaper plans on pre-paid connections and internet. So, Airtel launched a massive advertising campaign.

When it comes to e-commerce in India, very few names have found their way to the hearts or rather minds of the customers. Flipkart.com is one such online portal that is synonymous with trust worthy online shopping.

BRIC, a popular acronym coined by Goldman Sachs economist Jim O’Neill- for Brazil, Russia, India and China, refers to the set of countries expected to overtake the economic duopoly of USA and Europe (consisting of the United Kingdom, France, Germany and a few others) by the turn of the century.

Although the concept of e-commerce is not at all new, the very practice of online shopping in India has really only become widespread over the past couple of years. Flipkart is one of the most prominent online shopping networks in the country today and has succeeded in becoming so by not only adapting to specifically fit the demands of Indian consumers, but also by advertising efficiently.