KBC’s Commercials Touch An Emotional Chord


The popular quiz-based game show, Kaun Banega Crorepati (KBC) which first appeared on Indian television in the year 2000 is out with promotions for release of its eighth season. While the game show is popular for its celebration of diversity in the form of its questions, the producers have apparently decided to take it a step further with regards to its content.

KBC which was off to a great start, saw a slight down fall when hosted by Shahrukh Khan in season three that came out in 2007. Since then, Bachchan has been hosting KBC and many say that he owns the show. Last season did not do very well in terms of its Television Rating Point (TRP). Therefore, the producers have planned for this season to give out a message stronger than ever before. This is already surfacing in the commercials that are doing the rounds of social media and television.

The show’s advertisements for this season have included in them the message, “Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain” (You win not just money here, but you also win hearts). What makes this message convincingly strong is the fact that it is coming from as celebrated a star as Amitabh Bachchan. The Indian actor is loved across the nation with many even calling him the “God of Indian cinema”.

This season, the show will focus on inclusive commemoration of the diversity in the country through the quiz.

The first advertisement for the show featured a young girl from the north eastern region taking the help of the audience for the question, “which country is the city Kohima a part of.” The advertisement gives a strong social message because the girl is from the northeast itself and yet takes the help of the audience for the answer because she wants them to not just say “India”, but also accept it. Have a look; it will touch your heart.

The second advertisement shows a Muslim man helping a Hindu boy with a question in the show’s popular “life line” called “phone a friend”.

These two commercials have been applauded throughout the country as it strongly promotes the idea of “unity in diversity”.

While this effort on the part of the producers is innovative and at the same time manages to touch an emotional chord of the audience, it surely can include other aspects to it as well. India not only stands socially divided on the lines of ethnicity and religion, but caste, gender, and sexual orientation also forms a part of the social problems in the country. Adding the message of tolerance towards different caste groups, and Lesbians, Gays, Bisexuals, and Transgender (LGBTs) would certainly concretise the concept behind “unity in diversity” being promoted by KBC.

Albeit these considerations, KBC’s commercial is likely to affect the audience at least on the surface, which is quite appreciable for a starter.

Pallavi Sharma

Image Source [KBC Logo taken from Google]