Maruti Suzuki’s Dzire

dzire.jpgMaruti has a long history of association with the Indian automobile industry and to say the least, it has dominated the section of small-segment cars since its inception. Its models have been much-acclaimed and loved by the masses due to its cost-effectiveness and affordability. This is evident from the fact that it was the first company in India to mass-produce and sell more than a million cars. It has served long as a connecting link for the two-wheeler crowd aiming to shift to a four-wheel drive due to family requirements or just for luxury. All this was possible after collaboration with Suzuki Motor Corporation, a Japanese car company that now holds a majority stake in the venture known as Maruti Suzuki India Limited (approximately 54.2 per cent) providing superior technology and fuel efficient engines.

Apart from luring the crowd with its popular Maruti 800, Maruti has, since then, introduced many diverse car models to suit the Indian automobile needs, including Omni, Zen, Esteem, Wagon-R, Gypsy, Versa and their variants. The recently introduced Maruti Swift has created waves in the Indian markets with its distinguished look and feel. And now once again, Maruti is all set to take the industry by surprise with its modification of the small-sized Swift model by adding boot space and re-launching it under the brand, “Swift DZire”. The new car is set to redefine the market and stir excitement in the entry-level sedan segment. It has come as a substitute to its conventional Esteem and is bound to challenge the supremacy of other car-manufacturers such as Tata’s Indigo DICOR, Mahindra’s Logan by fascinating the Indian customers by its fresh, energized and classy looks coupled with a record history of customer satisfaction under its belt.

Swift DZire offers its customers the prestige associated with a sedan, while retaining the dependable performance of the Swift hatchback. This variant, which comes both in diesel and petrol engines, is priced between Rs 4.49 to Rs 6.70 lacs and is powered by 1.3 litre, 1300cc engine. It offers luxury feature options like integrated stereo, steering mounted audio controls, automatic climate control and power windows in its high-end models, thus giving it an edge over the competitors by incorporating these advantages which mostly are the jewels of the high-priced cars such as Ford Fiesta and Hyundai Verna. The Swift DZire has the highest power-to-weight ratio among all cars in its category, ensuring best performance and superior fuel efficiency. Integrating the boot with just 30 Kilograms has added to the Swift’s total laden weight. This move by the focused engineers and strategists at Maruti Suzuki Limited is expected to be welcomed by the millions of compact car owners, eager to dive into the mid-segment car market owing to the rising salaries and standard of living in India. Till now, the only wait was for a car that could integrate the tag of a Sedan with attractive and exciting features of a luxury car while still maintaining its reach to the above-average Indian society. And now, it appears that Maruti has once again stood at their call and gifted them another innovative product, reviving the memory of the foregone era of Maruti’s supremacy among Indian auto-manufacturers. Well, with Tata Nano expected to hit the Indian roads towards the end of 2008, and Maruti DZire already heating up the markets, no matter what the swinging Indian economy indicates, the Indian-automobile industry is surely set for a treat.

Ishant Arora

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