Selling Cycles to Cycling

“No power on earth can stop an idea whose time has come”  Dr. Manmohan Singh.

The same can be said for a company who is in India for the last 60 years and has served its people with iconic brand named BSA & HERCULES, T.I. Cycles of India.
The bicylce was invented by Baron Karl Von Drais in the early 19th century. His invention has been a mode of transportation for people of every age group. Whether it is going to the workplace or for recreation, cycle is a must.

With the passage of time, this product is facing competition from two wheelers which hastens people to their workplaces.

You don’t succeed in life until you face competition, that’s what made T.I sell the concept of cycling. Until and unless you sell the concept your product will not sell.
The first thing T.I Cycles has done is to make its foray into retail. They have opened exclusive retail stores like BSA GO, Hercules Express , Hercules BSA Zone and Track & Trail for  the customers across India. Retail is the future for any trade. Talk about selling motorcycles, garments, everybody  wants to give their customer an experience.

With focus shifting to Tier 2 & Tier 3 towns, T.I has made its presence with retail stores over there.
Surat to name a few have been covered including Metros.

The next way to sell concept of cycling is to involve your trade partners and doing its role of CSR (Corporate Social Responsibility) by involving students through cycle rallies. The best example that can be cited on this is the 2010 Mumbai Cyclothon and 2011 Nagpur Cyclothon.

Education is the next big thing in India after telecom and to felicitate the students is the best way to spread the concept of cycling. School Programs are one such thing which T.I Cycles does on regular basis.

The necessity to assure that cycling is alive is the biggest challenge that the trade posses and there is no better way than to involve your end customers to keep it alive.

Anubhav Chatterjee

Passionate about quizzing, movies, music and cycling.

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