Sunny Rises in India

The new Nissan Sunny for 2011 launched in India. Early reviews indicate that this new car “will redefine the dynamics of the Sedan segment in India.” So, will it help boost business for the Nissan company?

The newest model of the sedan car known as “Sunny” was launched on Tuesday (mention date) at a price of Rs.5.78 lakh for the base model, with the top-end model fetching as much as Rs.7.68 lakh. Those in the United States who can remember back to the mid to late 60’s will know the car started as the Datsun 1000.

Now called the Sunny, Nissan ended the car’s production in Japan in 2004, but it continues to be sold in the US, Sri Lanka, and African markets. Nissan has big aspirations for the new sedan in India too. The company has noted it wants to sell at least 12,000 of the new cars by end of the fiscal year.

The new model of the Nissan Sunny car boasts a four-cylinder, 1.5 litre double overhead camshaft petrol engine. It also has 16.95 km per litre of fuel economy, and large knee room in the backseats for passengers. Don’t forget the special large centre armrest, and cup holders in the rear seat area.

Nissan Sunny will have its competition including other mid-sized sedans. These include the Fiat Linea, Ford Fiesta and Honda City. In addition to the Sunny, Nissan appears to have plans for three more new models to be launched in India by 2015. The company’s Corporate VP recently said:

“India is an exciting market for many global auto majors. We want to tap the opportunity. We will launch three more models by 2015.”

An early review of Nissan Sunny has been positive, saying that even girlfriends and wives will enjoy the new ride. As of the latest check on AOL’s Finance site, Nissan Motor stock was at $17.42, down 4 cents. The company is hoping to really get sales going worldwide, with India high on their list. Now it will be up to car salespeople to sell the new units they get in stock, or for customers to embrace the new car. However, it appears that so far, reviews are positive, and the outlook by Nissan is “Sunny” right now in late 2011.

Sapna Sharma