Tata Nano: Exploring New Dimensions

nano.jpgA new dawn and a new spirit inaugurate a new year, supported by the pillars of new hopes and aspirations and a new outlook towards all the challenges that the life has in store. Hopes that know no barriers, wishes that fear no heights; a zeal to achieve that knows no boundaries marks this year and those to come. With such a spirit and promise, stood the Tata’s 1 lakh car, Nano attracting people from diverse financial backgrounds and customized needs. The car, after hard work of years, the steady and continuous efforts, a positive mindset and approach finally made its way from behind the curtains, and to its surprise, as soon as it emerged, there were millions of people waiting to get a glimpse of the ‘technology for the masses’. For the Tata Group, it is a realization of a pioneering vision to create a breakthrough product globally that rewrites the rules of the small-car business.

Nano, a complete package for one lakh, has given a new recognition to the Indian automobile industry and made its voice heard in the international market. It has come as a welcome sign for the average bread winners constituting a major portion of the 1 billion plus Indian population while arising as an innovative technology putting an Indian company at the forefront for the first time leaving aside the flourishing car manufacturers and assemblers such as Hyundai, Honda, Ford, and the enormous list that follows. It is a rear wheel drive with a top-speed of about 105km/hr and a 623cc engine powering the so-called Common-man’s car. The concept of supporting a rear engine makes the same dashboard settings to be used for both left and right hand drive attributing to lesser variations in base model design and thus lower manufacturing costs.

Though this innovation is being looked forward to in high spirits by the economists and distributors, there are some major concerns gripping the environmentalists, the traffic control department relating to its implementation. As evident, majority of the urban India is reeling under the disastrous impacts of pollution and the enormous traffic jams, road accidents making travelling quite unsafe and exhausting. But the declaration made by the Tata motors suggests that the Nano conforms to the latest Euro-IV standards and is far more non-polluting than a common two-wheeler. According to statistics, Nano releases only 30 gm of particular matter which is 40% less than those produced by most number of motorcycles that is 50gm particular emission per km. Though this relieves the environmentalists to an extent but still the threat of congestion on roads and rise in incidents of road-rage has found no answer to itself.

Another interesting thought is the substitution of auto rickshaws with Nano in order to ensure more safety and comfort for the commuters. The fact that a Nano will cost cheaper than an auto rickshaw and be less noisy further justifies its implementation in this regard, the only conflict being of its poor mileage of 20km/liter as compared to its counterpart’s figure of 35km/liter. A manufacturer on the other hand might not perceive this as a noble thought because this might cause the branding of Nano as a separate class of commuter vehicles thus reducing its market share and popularity among the masses as a personal vehicle.

Though there’s still a lot of thinking and research to be carried out in the implementation of this ‘little wonder’, we hope this new initiative marks a new era in the history of transportation and blossoms to its true potential.

Ishant Arora