That Beauty is not, as fond men misdeem,

An outward show of things, that only seem;

But that fair lamp, from whose celestial ray

That light proceeds which kindleth lover’s fire,

Shall never be extinguished nor decay;

But, when the vital spirits do expire,

Unto her native planet shall retire,

For it is heavenly born and cannot die,

Being a parcel of the purest sky.

— Edmund Spenser, quoted by Ruskin

The above lines quite polemically describe the state of affairs existing, concerning beauty. Our society seems to believe that beauty is only about the perception, the famous saying-“Beauty lies in the eyes of the beholder” apparently being true. The irony being that the society seems to define ‘perception’ too confirming to convenience and norms. In the past healthy people were considered beautiful; although now pleasing personalities with defined physiques are the new faces of beauty. This has led people into a world of fake impressions. Modifications of faces and bodies is an emerging trend and possible threat to health. The growing stress on appearance is helping the new beauty industry boom and it seems that the industry has succeeded in making Glittering Gold out of hay.

The problem doesn’t lie in looking good or feeling beautiful but the essential cause of concern being the overlooked consequences. On emphasizing so much on looks and defining it as ‘beauty’, we are creating a demarcation for those who cannot afford to look good and hence creating societal pressure. Increased cases of stress, diseases like anorexia and bolemia are on the rise. Anorexia is not just about eating little or nothing at all, it is a serious health disorder which can cause long term damage to the body. Bolemia too has similar consequences including physical dysfunctions. Perhaps its time we realize that beautification of beauty isn’t making the world any beautiful. It is the inner beauty, the beauty of soul that really counts.