http://theviewspaper.net/the-brand-called-sports/ The Voice of the Youth Fri, 19 Mar 2010 08:58:45 +0000 hourly 1 http://theviewspaper.net/the-brand-called-sports/comment-page-1/#comment-91 kangan Sat, 18 Aug 2007 05:53:27 +0000 http://theviewspaper.net/?p=117#comment-91 Hi Vinisha, Do you know the story of how the legendary "Just Do It" tagline came about : Wieden was working on a major ad campaign at the time, and looking for that elusive something, and he found it in Gilmore's words. Gary Gilmore, the first American to be executed in the late 70s after the reinstitution of the death penalty. He was executed by firing squad in Utah. Those words became the tag for one of advertising's most successful campaigns and ultimately seeped into our vernacular. The company was Nike, the words were, "Just Do it." Actually Gilmore's last words were, "Let's Do it," but things are always tweaked for better effect! Hi Vinisha,
Do you know the story of how the legendary “Just Do It” tagline came about :
Wieden was working on a major ad campaign at the time, and looking for that elusive something, and he found it in Gilmore’s words. Gary Gilmore, the first American to be executed in the late 70s after the reinstitution of the death penalty. He was executed by firing squad in Utah. Those words became the tag for one of advertising’s most successful campaigns and ultimately seeped into our vernacular. The company was Nike, the words were, “Just Do it.” Actually Gilmore’s last words were, “Let’s Do it,” but things are always tweaked for better effect!

]]>