The Fascinating Google Glass: What Caused Its Termination?

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Google has decided to end the sales of Google Glass, the wearable pair of glasses that helps people stay up-to-date with the news from around the world. The experiment done by Google in the form of this Glass was unique and first of its kind, and seemed to be the future of wearable devices. However, things have not turned out the way it was hoped.  Within a few months’ time, the company has decided to end or suspend the production and sales of Google Glass. As per the announcement made by the company, January 19, 2015 would be the last day of Google Glass in the market.

What has prompted the company to stop selling the device, which was, until recently, being praised for its innovative technology?  While experts called it the beginning of a new era, Google, however, missed the trick completely.

Even though the Glass was fascinatingly high on innovation, different from all devices in the market, the price range of £1000 or $1500 was a little too much to afford. It seems to be the primary reason why the company stopped the production of the Glass immediately. Technology experts from around the world too have claimed that the “little too much” price range of Google Glass created problem for the device to sustain in the market for a long time.

In the United Kingdom, the Explorer program was launched last June, while in the United States it was launched in 2013. Now as the company has decided to terminate the production of the Glass, the team working on it will move out of the Google X division to start working as a separate undertaking. Google has named the Apple product creator and former Nest CEO, Tony Fadell, the new in-charge of the Glass team with a hope that he would help the company re-launch the Glass in future —of course with better features and at a lower price.

Google stated in a blog post on Thursday, “Well, we still have some work to do, but now we’re ready to put on our big kid shoes and learn how to run.”

Apart from the price concerns, a couple of other things too played their parts in suspending the production of Google Glass.

According to Forrester Research, almost 50 percent consumers of Google Glass had various privacy concerns. The Glass was launched for frequent travelers, but somehow it failed to fulfill its promises. Google stated that the research team under the sound leadership of Fadell has started working on eliminating all the loopholes from the device. It will try to come up with an improved version of Google Glass in the future, although the company has not yet confirmed any date.

Bhupendra Sharma

Image Source: [http://bassglass.commons.yale.edu/files/2014/05/google-glass-augmented-reality.jpg]

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