Tourism- Business and Beyond!

India is a country of diverse cultures, religions, climate and landscape. On one side we have the rough and rocky mountains and the mighty rivers cutting through them providing a majestic view while on the other hand we have the golden beaches and their serene waters providing calm attribute to mother Earth.

The tip of the country, the heavenly Kashmir has an aesthetic appeal in its picturesque landscape while the toe of the country, the gracious Kanyakumari beholds the confluence of the three water bodies- The Indian Ocean, The Arabian Sea and The Bay of Bengal. In addition to this, numerous temples, monuments and forts with their ancient sculpture, precious gemstones and intricate carvings make India astounding and a hot spot for tourists.

Since the early ages, India has caught the attention of tourists from all over the world and people have been flowing into this land in large number. However, tourism as an industry found its meaning only a few years back. Since the start of this millennium, this industry has been growing at a stupendous rate and the country is fast becoming a major global destination for tourists.

This industry has been contributing a substantial amount to India’s foreign exchange and has also been attracting regular foreign investments, FIIs from the developed nations. However there are some loopholes which can prove to be a major setback in the growth process of Tourism in India. The quality and quantity of accommodation is a serious concern. Most high priced hotels and inns are not worth the cost in terms of food and hygiene.

Another hindrance in the growth is caused by the travel agents, who try to earn easy money the wrong way. They dupe tourists by charging extravagant rates and in turn tan the name of the country. The Ministry of Tourism has taken certain steps in this regard by launching awareness programmes like “Atithi Devo Bhava” and has even launched campaigns like “Incredible India” to promote tourism.

Among the pros of this industry is the fact that it has led to a creation of jobs for the unemployed mass and has also led to the development and beautification of the states. Today, tourism in India has succeeded in becoming one of the largest services industry and has a bulk contribution to the national GDP and total employment and thus to the economic growth of the nation.

This in turn is expected to reflect upon all other sectors of the economy leading to a spiral of growth. This industry has huge potential and if it is properly exploited, there is no way that India stands back in the list of the most visited places of the world.

Hence it can be concluded that if the diversified beauty and ethnicity of the nation is understood and suitably presented to the world, these natural resources will stand as great pillars in strengthening and nourishing the old glory of the nation and India will again stand as the epitome of culture to the world.

Aasita Gupta