Who’s Your City? By Richard Florida

In 2008, a book “Who’s your city? ISBN 0465003524” was written by Richard Florida, an American urban theorist to challenge the idea of globalization. If someone had read the nonfiction book “The world’s flat” by The New York Times columnist, Thomas L. Friedman and got convinced by his radical ideas on the flattening of the world, then you should definitely read this book to consider the ambivalence of the globalization. To understand the concept of this book, we should first understand the economics of globalization and its ramifications. Globalization has equipped far flung regions from once impoverished like China and India to connect with the west and also eventually challenge them in the creative economy.

In the west, the word “Bangalored” is much hyped for the information technological innovations it provides to them. China is now considered to be the manufacturing hub of the world. Likewise several different places once impoverished are now plugging and playing with the American and European economics. So, the common deduction based on these developments is that the world is getting flatter than before. Moreover, these developments have also led to the sudden spurt of mega cities like Shanghai, Bangalore, Dubai, etc. But Richard Florida in his book has denied the flatness by facts and figures to conclude that the world is rather spiky.

He says where you live in this globalized world actually matters more than before. In his book, he puts forth cogent arguments on how only the spiky regions from USA, UK, Europe, Singapore, China, India, etc. contribute substantially to the economic development of the world. For example, people who stay in Bangalore have more opportunities to create and innovate than anywhere in India in IT sector. Mega regions such as New York, London, Singapore, Sydney, Shanghai and very recently Mumbai compete among themselves for the pie in finance sector. The reforms done in any one of these cities will adversely affect the competition in other cities. The same principles also apply to other sectors like manufacturing, services, and agriculture.