Why Jugaad Is A Matter Of Our Nation’s Pride

Jugaad in India

Jugaad (pronounced “joo-gaardh”), alternatively called Juggaar is a Hindi-Urdu colloquial for an innovative fix or a simple DIY (do-it-yourself) work-around. It can be rightly called the desi version of the American hack or kludge.

In a still-developing country like India, where gaining access to easy supplies of necessary items are often hard to get at  times, people rely more on jugaad than take the long route.  They simply do not believe in the conventional way of thinking and doing things, hence the short-cut.

These Indians have their own unique way of solving problems and giving solutions to others as well. So get inspired and inspire the desi jugaad way-

1. Unity in Diversity. A half-seated bum is never going to come. Because, friends hain na!


2. Because Punjabis and Bengalis love their gol-gappas or fuchhkas, and their Kingfisher.  No, they are not ashamed to drink the beer just because Vijay Mallya is broke and his beer just got sold to Heineken.


3. Saving pieces. To be self-complacent with small pieces is what we were always taught in our desi home.


4. India’s first cooler train. When an AC costs a bomb, the government must use this jugaad to decrease expenses and increase happiness. Nothing can beat the natural cooling of a desi cooler.


5. Because I love my pink-hammock with violent frills as a proof of my creative-mind to “swing with swag”.


6. Now that laptops in the desi market are dirt-cheap, what to do with your grandpapa-CPU? Simple. Make it a wall hanging for keeping your day-to-day supplies.


In India, jugaad has become from a survival tactic to an intellectual art form. Jugaad applies to any creative solution or out-of-the-box thinking or life-hacking that is applied to ease out on hard work.

In fact, jugaad is now gaining acceptance as a smart management technique and is recognized all over the world as an acceptable form of frugal engineering tricks. And as a welcoming gesture, companies in India are also using it as a practice to reduce research and development costs. The Financial Times of UK rightly calls it the concept of “increasingly fashionable” innovation.


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Image Source: The Viewspaper